Meet Jess
Chartered Financial Planner turned Coach and Founder of Flourish Financial Coaching
Hi I’m Jess, the coach behind Flourish
Why this matters
I see how many women quietly put themselves second when it comes to money.
They work hard, care deeply, and try to make sensible decisions, yet still feel unsure, anxious, or stuck. They hesitate to invest, overthink every choice, or stay in situations longer than they want to, not because they lack ability, but because trusting themselves with money feels unfamiliar.
Over time, that uncertainty can start to shape your life. You delay decisions. You settle. You choose what feels safest rather than what feels right.
I do this work to help women change that pattern. To understand what’s driving their money decisions, trust themselves more, and take steps that genuinely support the life they want to live.
If you’ve ever felt capable in most areas of your life but strangely unsure when it comes to money, this work is for you.
What I believe
I believe that when women feel emotionally confident around money, everything changes. You begin to make clearer decisions. You stop second-guessing yourself. You leave behind shame and step into freedom. And most importantly, you start creating a life that reflects your true values, not just your fears.
What it’s like to work with me
Client words are shared with care and permission, and reflect my earlier work as a Chartered Financial Planner. Today, I work as a Financial Coach, drawing on the same values of trust, clarity, and thoughtfulness, without providing financial advice.
A personal note
I know how much your relationship with money can shape your life, because I’ve had to examine my own.
For a long time, I was careful to the point of restriction. I avoided spending, and often went without because saving felt like the safest option. On the surface, it looked sensible. In reality, it was driven by a need to feel secure and self-reliant at all costs.
That began to shift when I realised how narrow my life had become outside of work. I decided to take three months away and gave myself permission to spend with intention.
Since then, my relationship with money has changed. I’m still thoughtful with money, but I use it more freely. I travel, enjoy small everyday pleasures, and spend in ways that genuinely add value to my life. Building long-term security through investing has helped me make those choices from a place of confidence rather than fear.
That balance between care and enjoyment shapes how I work with clients. I believe money should support a full life, not quietly restrict it.
The finer details of how we will work together
My coaching style is practical, grounded, and thoughtful. I’ll encourage you to take ownership of your financial life and guide you to take meaningful action, but always with empathy and care.
I’m here to listen deeply, ask the right questions, and help you uncover the patterns and beliefs that may be quietly limiting you. Together, we’ll explore the emotional and behavioural roots of your money story, build new habits, and cultivate a mindset that supports true financial freedom.
This isn’t about quick fixes or surface-level budgeting. It’s about creating lasting change, from the inside out.
While I have a technical background as a Chartered Financial Planner, I bring a human, emotionally intelligent approach to coaching. This is about more than spreadsheets.
“Financial independence isn’t a dream. It’s a boundary, a choice, and a path to peace.”
“Money is emotional. Understanding that is the most powerful financial decision you’ll ever make.”
“You can be kind, emotional, generous — and still be excellent with money.”
“Financial confidence is built, not born. And it starts with one honest conversation.”
