Meet Jess
Chartered Financial Planner turned Coach and Founder of Flourish Financial Coaching
Hi I’m Jess, the coach behind Flourish
Why this work matters to me
I see how many women treat financial caution like armour. It feels like safety, but over time it becomes a cage. You delay decisions. You settle. You choose what feels safest rather than what feels right.
I do this work to help women recognise where “being responsible” has tipped into “being scared”, and to rebuild security in a way that actually supports the life they want, not one that shrinks around them.
If you’re capable in most areas of your life but strangely uncertain when it comes to money, this work is for you.
What I believe
I believe the goal isn’t some version of yourself who never hesitates. It’s being able to feel the worry, the guilt, the pull to hold on just a little tighter, and not have it make the decision for you.
Because here’s what I see a lot: women who are financially secure, but who are quietly going without. Not through necessity, but because spending feels dangerous. Like loosening a grip they’ve spent years tightening. So they don’t book the trip. They don’t do the course. They don’t give themselves permission, even when by every rational measure, they could.
That’s not carefulness. That’s your money managing you, rather than the other way around.
Understanding why you’re holding on so tightly, what it’s protecting and what it’s costing you, is what makes real change possible. Not overnight, but in a way that actually lasts.
Some weeks feel clearer. Others bring back the old tightness. That’s not failure, that’s how this actually works. You start to recognise those moments for what they are, get a little more room to breathe before you react, and slowly your decisions begin to reflect what you actually want, not just what feels safest right now.
What it’s like to work with me
Client words are shared with care and permission, and reflect my earlier work as a Chartered Financial Planner. Today, I work as a Financial Coach, drawing on the same values of trust, clarity, and thoughtfulness, without providing financial advice.
A personal note
I know how much your relationship with money can shape your life, because I’ve lived it.
For a long time, I was careful to the point of restriction. I saved everything, avoided spending, and went without because it felt like the safest option. On the surface, it looked sensible. Underneath, I was building a fortress, convinced that complete financial independence meant only ever spending on what was absolutely necessary.
That began to shift when I realised how narrow my life had become. I decided to take three months away from work and gave myself permission to spend with intention. It was uncomfortable. But it changed everything.
Since then, my relationship with money has changed. I’m still thoughtful with money, but I use it more freely. I travel, I enjoy small pleasures, and spend in ways that genuinely add to my life. What changed wasn’t just learning about investing (though that helped), it was realising that financial independence doesn’t require self-deprivation. You can build security and enjoy your life. They’re not opposing forces.
That balance between care and freedom shapes how I work with clients. I believe money should support a full life, not quietly restrict it.
How we will work together
My coaching is practical, grounded but it starts with the emotional side. Because you can’t build a healthier relationship with money by ignoring why you’ve holding on so tightly in the first place.
We’ll explore what’s driving your decisions. Why certain purchases trigger guilt. What “enough” actually means for you. Where the habits that once protected you have started to limit you instead.
And yes; once we’ve done the deeper work, we’ll look at the practical side too. If you’ve been keeping everything in cash because investing feels too risky or overwhelming, we’ll demystify that. But the education comes later, after you’ve loosened the grip enough to actually use what you learn.
While I have a technical background as a Chartered Financial Planner, I bring an emotionally intelligent, human approach to coaching. Because the numbers are easy, It’s the feelings underneath that need the real work.
“The habits that once kept you safe can become the ones that keep you stuck. Recognising the difference is where change begins”
“Being thoughtful with money and enjoying your life aren’t opposing choices. You’re allowed both.”
“Financial security should expand your life, not narrow it. There’s a version of independence that doesn’t require constant self-denial”
“Financial confidence isn’t built through willpower alone. It’s built by understanding what’s underneath the fear.”
