Who we are

We are Flourish Financial Coaching, (collectively referred to as ‘we’ ‘us’ or ‘our’ in this privacy policy), providing financial coaching services.

What information we collect

We will gather any information which is needed to enable us to provide you with the service you have requested. The following is a non-exhaustive list of information we may gather:

• Basic personal details such as name, date of birth and address
• Contact details (email, phone number)
• Financial information (e.g., income, expenses, savings goals)
• Information about your usage of our website and related services, such as your browser type, IP address, geographical location, page views, clicks and site path (but this is anonymous). The source of this data is Google Analytics.
• Details on your marketing preferences
• Notes, transcripts and recordings from coaching sessions
• Information relevant to customer surveys and offers.
• Any other information you choose to share with us during your coaching sessions.

How we use your information

We use your information to:

• Continuously improve the quality of our services to you
• Provide and manage our financial coaching services, and the correct delivery of contact on our website.
• Communicate with you (e.g., to arrange sessions, provide resources, let you know about any new services and other relevant updates)
• Keep accurate business records (for tax and accounting purposes)

Use of AI Tools:
To support and enhance the services we provide, we may use trusted AI software, including, but not limited to, tools such as:

• Zoom AI Companion
• Fathom
• Chat GPT

These tools may record, transcribe, summarise, or analyse meetings to help:

• Keep accurate notes of our conversations
• Create better coaching resources tailored to your needs
• Ensure nothing important is missed during sessions

You will always be informed when a session is being recorded, and you can choose to opt out if you prefer.

Recordings and transcriptions are securely stored, and we only retain them for as long as necessary.

We will never sell your data or use it for any purpose without your consent.

How long we retain your information

We keep your personal information for as long as necessary:

• Certain details may be retained for up to 6 years to meet legal obligations
• Session recordings and transcriptions will be reviewed regularly and deleted when no longer needed

If you wish for recordings or transcripts to be deleted sooner, you may request this at any time.

Lawful bases for processing

Under GDPR, we rely on the following lawful bases:

• Legitimate interests — to enhance and improve the quality of our services, while ensuring your rights are protected
• Consent — you have given clear permission for us to process your data
• Contract — processing is necessary to fulfil our coaching agreement
• Legal obligation — we are required to keep certain information for tax and accounting purposes

Sharing your information

Your information is confidential. We only share your information:

• With trusted service providers who process data securely on our behalf (e.g., AI transcription services, secure cloud storage providers, secure online payment platforms, email providers)
• When legally required (e.g., for tax reporting)

All service providers are required to comply with GDPR or equivalent standards and to treat your data with the highest level of protection.

Your rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccuracies in your personal data
• Request deletion of your data (where legally possible)
• Object to or restrict how we process your data
• Withdraw consent at any time (this won’t affect the lawfulness of any processing before your withdrawal)

To exercise any of these rights, please contact us at jessica@flourishfinancialcoaching.com

How we protect your information

We are committed to keeping your personal data safe.

We use strong security measures, secure cloud services, password protection, and up-to-date software to protect your information from unauthorised access, misuse, or disclosure.

Changes to this Privacy Notice

Flourish Financial Coaching reserves the right to change this policy at any time.
The latest version will always be available on our website or sent to you directly upon request.

Effective Date: 1^st April 2025

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